Lights, camera action!

Madison joins other Indiana towns
featured in tourism TV commercials

Scenes were filmed in late October

By Don Ward

MADISON, Ind. (November 2004) – A slick new TV commercial featuring Madison will soon be a part of the Indian Tourism Department’s 2005 advertising campaign.
A film production company, Road Pictures, out of Indianapolis spent all day Sunday, Oct. 17 in town filming various scenes to be used for a 15-second TV spot. Much of the content for the commercial was filmed at Clifty Falls State Park and along Madison’s Main Street.

Camera Crew

Photo by Don Ward

Film crew prepares for filming.

“It was at the height of the fall leaves, and the town just looked gorgeous,” said Nancy Cira, marketing director for the Indiana Tourism Department who attended the film session.
“The essence of the spot was fall color, and it made the town almost look European,” Cira said. “It’s a beautiful town, and everyone at the park was so helpful in managing the traffic for the shoot.”
Although the Madison TV spot features the fall season, Cira said it may also air in the spring. “Our objective is to showcase how fun and exciting and unique all our places are and how much variety there is for visitors in our state.”
Cira said the 15-second spot will air next year back-to-back with other 15-second spots from other locations throughout the state. They were filmed at the University of Notre Dame in South Bend, Holiday World in Santa Claus, the Indiana Dunes State Park in Chesterton, Paramount Theater in Anderson, Monument Circle in Indianapolis, West Baden Springs Hotel in West Baden, Turkey Run State Park in Marshall, and Blue Springs Caverns in Bedford.

Camera Crew

Photo by Don Ward

Greg Malone (far left) directs filming
of a scene on Madison’s Main Street on
Oct. 17. The spot will air in 2005.

The Madison commercial featured a couple driving through town and the park in a small convertible. Other filming locations for the shoot included Markt Lytle’s home four miles east of town on Hwy. 56, Vaughn Drive along the riverfront and Hanging Rock hill on Hwy. 7.
Jeff Weiser directed the filming, which was conducted by Road Pictures and producer Greg Malone of Indianapolis. Malone was part of the film crew for the movie “Madison.”
The Indiana Tourism Department rolled out the first six TV spots at its Hospitality Conference last March in Indianapolis. The latter three spots – those in Madison, South Bend and Santa Claus were filmed this fall.

Back to November 2004 Articles.



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