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Reach the Region. Reach for the RoundAbout!

RoundAbout newspaper celebrates
20 years of serving the region

Madison mayor recognizes owner Ward for his success


 
(May 2019)
Read previous Don Ward columns!

Don Ward

(May 2019) – The RoundAbout Entertainment Guide celebrated 20 years in business with the publication of the March 2019 edition. Twenty years. That’s a lot of newspapers for a small operation, especially when you consider all the special festival sections that we publish for such events as the Madison Regatta, Madison Ribberfest, Madison Chautauqua and our Holiday Guide in November. All told, that’s at least 320 publications.
Of course, none of it would have been possible without our advertisers, who pay the bills. As a result of success, the RoundAbout has continued to grow in size, popularity, distribution and number of copies printed monthly.

Photo by Patti Watson

From left, Madison Mayor Damon Welch presents RoundAbout owner Don Ward with a Business Proclamation to mark the newspaper’s 20th year.

We celebrated our 20-year anniversary April 16 at Mad Paddle Brewery in Madison, Ind., and thank owner Jerry Wade for his generous hospitality for providing us with the perfect venue for the event. The week before, Madison Mayor Damon Welch kindly presented me with a special Business Proclamation during the April 2 City Council meeting to mark the RoundAbout’s 20 years in business and serving Madison and the region.
Today, we print 25,000 copies a month to stock and weekly restock 85 racks in 12 counties – six counties in Indiana and six in Kentucky. The paper itself varies in size from 20-48 pages a month, depending on the time of year. Our spring, summer and fall papers are full of stories and event previews. Our Calendar of Events has become a valuable resource to readers – many of them keeping the paper as a resource throughout the month to help plan their entertainment activities or to entertain visitors and friends.
The regional aspect allow readers to find out what’s going on not only in their own community but also in neighboring counties and all over Louisville, Ky. Currently, our paper is distributed to Jefferson, Scott, Jennings, Ripley, Switzer-land and Ohio counties in Indiana. In Kentucky, we distribute to Trimble, Carroll, Henry, Gallatin, Oldham and easternmost Jefferson counties (along the Gene Snyder).
We also mail nearly 300 papers monthly to paid subscribers and advertisers located outside the area.
Many area tourism offices, chambers of commerce, historical societies, state parks and dozens of other organizations rely on the RoundAbout to help promote their events via advertising. In turn, the RoundAbout often features stories about these events.
Our distribution network has grown immensely over the years. In addition to stocking our own racks, our staff delivers papers to 500 locations total each month throughout Kentuckiana. Plus, we contract with a large media distribution company in Louisville to distribute our paper in seven Louisville area Kroger stores along the Gene Snyder Freeway, Prospect, La Grange and Holiday Manor off the Watterson Expressway. This company last year began distributing our paper to Whole Foods Market & Deli on Shelbyville Rd., where they say the RoundAbout has quickly become very popular with readers seeking things to do in the region.
The first edition of RoundAbout was distributed in April 1999. A total of 12,000 copies were initially printed, with two separate front covers produced and switched out during the print run – one for Indiana and another for Kentucky. Each cover promoted a different story inside the paper, however, the paper was the same throughout. In this way, we were able to highlight a significant “cover story” for each side of the Ohio River and still provide complete coverage to all readers.
As our advertising sales increased over the years, our page count and number of copies per month grew. From 2006 to 2010, we experimented by producing two separate publications – one for Indiana and another for Oldham County, Ky. The Kentucky edition was mailed to every home and business for five years in Oldham County and Prospect. But when advertising did not support the cost for that effort in Kentucky, we decided in 2011 to go back to producing one large publication each month.. This company last year began distributing our paper to Whole Foods Market & Deli on Shelbyville Rd., where they say the RoundAbout has quickly become very popular with readers seeking things to do in the region.
The first edition of RoundAbout was distributed in April 1999. A total of 12,000 copies were initially printed, with two separate front covers produced and switched out during the print run – one for Indiana and another for Kentucky. Each cover promoted a different story inside the paper, however, the paper was the same throughout. In this way, we were able to highlight a significant “cover story” for each side of the Ohio River and still provide complete coverage to all readers.
As our advertising sales increased over the years, our page count and number of copies per month grew. From 2006 to 2010, we experimented by producing two separate publications – one for Indiana and another for Oldham County, Ky. The Kentucky edition was mailed to every home and business for five years in Oldham County and Prospect. But when advertising did not support the cost for that effort in Kentucky, we decided in 2011 to go back to producing one large publication each month.
Today, we have excellent distribution at 15 area U.S. post offices, several banks, courthouses and fitness gyms, Rising Star Casino, two state parks (Clifty Falls and Gen. Butler), several public libraries and busy restaurants (which include seven McDonald’s, five Hometown Pizzas, two Dairy Queens and three Gustavo’s Mexican Grills). 
You can find the complete list of our rack and box locations on Page 2 each month. You can even subscribe to the paper for only $35 per year and have it delivered via U.S. mail to your home.
Finally, our popular Internet website – accessed online either at www.RoundAbout.bz or at www.RoundAboutMadison.com – features all of our staff-written stories, columns and monthly Calendar of Events. And all of those stories posted online over the past 20 years are searchable by keyword, which is a tremendous community resource!
The RoundAbout offers our advertisers – large and small – an affordable way to reach customers throughout the region. And because we restock our racks weekly, they are able to gain exposure for their ads for the entire month long. If you own a business, we invite and encourage you to contact us to inquire about rates and information.
We are very happy and proud of our success and want to share the good news with our readers and advertisers on this memorable occasion of our 20th year. At a time when many paid circulation newspaper are struggling to stay afloat, we can happily report that the RoundAbout and its support network of loyal advertisers remains healthy and strong as we head into the busy 2019 summer event season.

So now you hopefully have a better understanding that when we say, “Reach the Region, Reach for the RoundAbout,” we truly mean it!

• Don Ward is the editor, publisher and owner of RoundAbout. Call him at (812) 273-2259 or email him at: info@RoundAbout.bz.

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