Monarchs to perform
at Madison riverfront
concert is a fundraiser
for the Salvation Army
(August 2012) In 1961, during the age of sock
hops and AM radio, nine young Louisvillians took to the stage to make
their mark in rock n roll. Their first gig paid only $20, but
fans loved them. The band soared first to local then regional prominence,
finally recording the signature song, Look Homeward Angel,
which brought national acclaim and a national following.
On Saturday, Sept. 1, The Monarchs take to the stage in Madison, Ind.,
for Rockin on the River, a festival of music and a fundraising
event for the local Salvation Army. The concert, presented by River
Valley Financial Bank, will reconnect fans to a perennial local favorite
and introduce newcomers to a sound that has endured five decades.
Monarchs started in Louisville
before making their mark on the
music scene with many hits and draw
huge crowds wherever they play.
The Monarchs rose to fame amidst the heyday of rock n
roll. They made their mark first playing events in the Louisville area,
then traveling across the nation to share their unique musical style.
Band members specialize in smooth, four-part harmony, a distinctive
style that earned them a solid presence on regional radio charts and
breaking into the national charts. The Monarchs pioneered in the art
of voice dubbing for a sound fans came to love. This ensured their spot
as the reigning name in local music and still packs houses with record
Their hits include Over the Mountain, This Old Heart,
and Till I Hear It From You. Theyve added hits from
across the eras to their repertoire.
After the British Invasion of the 70s, many American bands altered
their sound hoping to catch the British wave. The Monarchs chose instead
to cling to their unique style. The bet that paid off. As one person
noted, The British Invasion came and went. The Monarchs
Al Huntington, member of the Salvation Army Events Commission, said
he hopes Madisonians will turn out in droves for the opportunity to
hear The Monarchs live. The event promises to be an evening of fun.
Local praise bands from North United Methodist Church and North Madison
Christian Church are scheduled to perform from 6-8 p.m. Promptly at
8 p.m., The Monarchs take the stage.
Huntington urges everyone to bring a blanket and your dancing
shoes to enjoy a great night of music on the lawn of the park.
The American Red Cross and Salvation Army will offer food concessions.
The Red Cross will featured county fair donuts.
Local merchants sponsored the event so that Madisonians could enjoy
this special treat for free. River Valley Financial Bank provided the
prime support, but other Red Shield sponsors include American Legion
Post No. 9, Arvin Sango Inc., Clifty Engineering, Grote Industries,
Indiana Kentucky Electric Corp., Kings Daughters Health,
Madison Courier, MPS Printing and Vehicle Services Group. Lt. Matt Phelps
of the Salvation Army notes, Without the support of local businesses,
community leaders, and other individuals, the Salvation Army could not
help the thousands we reach every year. We are very fortunate of the
generosity that this community gives to the Salvation Army. Rockin
on the River is a chance to give something back to those in Jefferson
County who support us.
The Salvation Army serves Jefferson County in numerous ways. From clothing
closets, to rent and heating assistance, to a daily food kitchen, to
free ballet classes, the Salvation Army ministers to those facing a
variety of needs. At the concert, organizers will pass the hat
so attendees can donate to keep these programs going.
Rockin on the River offers Madisonians the chance to kick off
the Labor Day weekend in style. Come downtown to enjoy the CAM River
Run XIV Car Show for the afternoon, then stay for an evening of music.
Organizers hope Rockin on the River will thank the community
for their support and promote the Salvation Army and the good works
they do in our community.
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